The difference between what brands offer and what they are willing to pay is significant. This guide breaks down real TikTok sponsorship rates for 2026 — including the numbers brands do not want you to see.
Budget: $50–$400 per post. Common brands: DTC startups, local businesses, product gifting campaigns. Many brands in this tier offer free product instead of payment — push back.
Budget: $200–$1,500 per post. Common brands: DTC brands, subscription apps, emerging consumer products. This is the tier with the most opportunity right now. Brands are shifting budgets down from mega-influencers.
Budget: $800–$5,000 per post. Common brands: Established consumer brands, SaaS tools, supplements, fashion. This is where having a media kit and documented engagement rate becomes critical.
Budget: $3,000–$20,000 per post. Common brands: National brands, Fortune 500 companies. Agency representation becomes common at this tier.
CPM model — some brands budget based on expected views. If your average video gets 40,000 views and the brand's target CPM is $25, they are thinking $1,000 for your post.
Flat fee model — most mid-tier brands use flat fees based on follower tier with engagement adjustments.
Performance model — TikTok Shop affiliate deals pay 5–20% commission per sale. This can exceed flat fee rates for creators with highly engaged buying audiences.
Hybrid model — flat fee plus commission is increasingly common. Lower base rate but upside if the campaign performs.
| Niche | 50K Followers | 100K Followers |
|---|---|---|
| Finance / Investing | $2,000–$5,000 | $5,000–$12,000 |
| Tech / SaaS | $1,500–$4,000 | $4,000–$10,000 |
| Beauty / Skincare | $1,000–$3,000 | $3,000–$8,000 |
| Fitness / Health | $800–$2,500 | $2,500–$7,000 |
| Fashion | $700–$2,000 | $2,000–$6,000 |
| Food / Cooking | $500–$1,500 | $1,500–$4,000 |
| Entertainment | $300–$1,000 | $1,000–$3,000 |
These are target rates assuming 4–6% engagement. Higher engagement moves you to the top of each range.
Knowing market rates is half the equation. The other half is knowing whether brands will actually pay you — which depends on your readiness score, not just your follower count. A creator with 30K followers and 9% engagement in fitness is more brandable than a creator with 80K followers and 2% engagement in comedy.
GhostOS calculates your brand deal readiness score out of 100, gives you your personalized rate card, and identifies the specific brands most likely to work with you.